Understanding Marketing Funnels

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Jonathan Hernandez

8 minute read

Informative Blog

What is a Marketing Funnel?

Marketing professionals use the term "marketing funnel" to describe the journey that a potential customer takes as they move from being aware of a product or service to becoming a paying customer.

Why is creating a Marketing Funnel important?

Marketing funnels are important because they provide businesses with a framework for generating and converting leads. In simple terms, marketing funnels are important because they provide a blueprint for businesses to get more customers. By understanding the various stages of the funnel, businesses can create targeted content and campaigns that attract and engage customers. Additionally, marketing funnels can help businesses track their progress and measure their success over time. By understanding how customers move through the funnel, businesses can identify areas where they need to improve their marketing efforts. Ultimately, marketing funnels are important because they help businesses acquire new customers and grow their business.

How does a Marketing Funnel work?

The Marketing funnel is also known as the AIDA model which stands for Awareness, Interest, Decision, and Action. The Marketing funnel is divided into four stages which are the top of the funnel (TOFU), middle of the funnel (MOFU), bottom of the funnel (BOFU) and post-purchase.

The customer's journey begins at the top of the funnel where they are made aware of the product or service through marketing activities such as content marketing, search engine optimization, or paid advertising. Interest is generated in the middle of the funnel through activities such as lead nurturing, webinars, or case studies. Finally, at the bottom of the funnel, the customer makes a purchase decision and becomes a paying customer. After becoming a customer, there are still post-purchase activities that take place such as customer retention or upselling/cross-selling. A marketing funnel is a helpful tool for businesses to track their progress in acquiring new customers.

How do I create a Marketing Funnel?

While there is no one-size-fits-all approach to creating a marketing funnel, there are some essential steps that all businesses should take.

  1. Businesses need to identify their target audience. Once they know who they're trying to reach, they can start to create content that appeals to that audience.
  2. Businesses need to develop a strategy for driving traffic to their funnel. This can be done through paid advertising, organic search, or social media.
  3. Businesses need to track their results and continue to optimize their funnel over time.

By following these steps, businesses can create an effective marketing funnel that will help them to increase conversion rates and grow their business.

Marketing Funnel

There are a lot of free tools out there to help business owners create amazing marketing funnels that will drive good results. Moving forward we will keep updating our blog page with information about free tools and paid tools that will help business owners better optimize their marketing funnel.

If you're a business owner looking to grow your business feel free to give a call or shoot us a text at (509) 572-9040

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