What are Paid Ads (PPC Ads)?
Are you looking to grow your business but don't know how? Pay per click (PPC) ads, aka paid ads may be the answer for you. PPC ads are a form of online advertising that allows businesses to target potential customers according to their searches, demographics, and actions taken on other websites. This makes it the perfect way to connect with people who are already interested in what you have to offer! In this blog post, we will discuss how PPC ads can help your business grow and get more customers.
How do Paid Ads (PPC Ads) work?
PPC ads are a form of online advertising where businesses can pay to have their ad displayed on a search engine or website. When someone clicks on the ad, the business pays the advertising platform a small fee. These platforms allow a business to set its daily budget and manage its ad copy anytime. This type of advertising is an effective way to grow your business as it allows you to reach more potential customers.
What are the benefits of running Paid Ads (PPC Ads)?
- Smarter spending
- Target customers in a specific location
- Target customers depending on the time of day
- Target customers who are like your current customers
- Track customer behavior when the ad is clicked
- Set a custom budget
- Set specific CPC (cost per click) limit
- Target mobile devices only
- Target desktops only
- Create easy-to-fill forms
- Connect to Google My Business accounts
What to look out for when running Paid Ads (PPC Ads)?
- Bad campaign management can lead to overspending
- Upkeep can be time-consuming if more businesses in your niche start running PPC Ads
- Bad conversion tracking
- CPC bids
How do I start running Paid Ads (PPC Ads)?
Decide what platform you will use
(Ex: For the sake of simplicity let's just say we want to start running ads on Google.)
Create a profile on that platform
(Ex: Create a Gmail account)
Create an ad manager account within that platform
(Ex: Google Ads account)
Choose your ideal customer's information (demographics, location etc.)
(Ex: Ages 20-30, location California, time of day 5pm-12am)
Create your ad
(Ex: Get 10% off our men's premium graphic t-shirts from now until June 30th)
Select your budget, run ads, watch the data, and change ads accordingly
If you're looking to run paid ads (PPC Ads ), platforms teach you how to use their products as well here are some resources:
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