How to Use Paid Ads to Grow Your Business

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Jonathan Hernandez

10 minute read

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What are Paid Ads (PPC Ads)?

Are you looking to grow your business but don't know how? Pay per click (PPC) ads, aka paid ads may be the answer for you. PPC ads are a form of online advertising that allows businesses to target potential customers according to their searches, demographics, and actions taken on other websites. This makes it the perfect way to connect with people who are already interested in what you have to offer! In this blog post, we will discuss how PPC ads can help your business grow and get more customers.

How do Paid Ads (PPC Ads) work?

PPC ads are a form of online advertising where businesses can pay to have their ad displayed on a search engine or website. When someone clicks on the ad, the business pays the advertising platform a small fee. These platforms allow a business to set its daily budget and manage its ad copy anytime. This type of advertising is an effective way to grow your business as it allows you to reach more potential customers.

What are the benefits of running Paid Ads (PPC Ads)?

  • Smarter spending
  • Target customers in a specific location
  • Target customers depending on the time of day
  • Target customers who are like your current customers
  • Track customer behavior when the ad is clicked
  • Set a custom budget
  • Set specific CPC (cost per click) limit
  • Target mobile devices only
  • Target desktops only
  • Create easy-to-fill forms
  • Connect to Google My Business accounts

What to look out for when running Paid Ads (PPC Ads)?

  • Bad campaign management can lead to overspending
  • Upkeep can be time-consuming if more businesses in your niche start running PPC Ads
  • Bad conversion tracking
  • CPC bids

How do I start running Paid Ads (PPC Ads)?

Step 1.

Decide what platform you will use

(Ex: For the sake of simplicity let's just say we want to start running ads on Google.)

Step 2.

Create a profile on that platform

(Ex: Create a Gmail account)

Step 3.

Create an ad manager account within that platform

(Ex: Google Ads account)

Step 4.

Choose your ideal customer's information (demographics, location etc.)

(Ex: Ages 20-30, location California, time of day 5pm-12am)

Step 5.

Create your ad

(Ex: Get 10% off our men's premium graphic t-shirts from now until June 30th)

Step 6.

Select your budget, run ads, watch the data, and change ads accordingly


If you're looking to run paid ads (PPC Ads ), platforms teach you how to use their products as well here are some resources:

Google Ads

Facebook Ads

Instagram Ads

Microsoft Ads

Twitter Ads

LinkedIn Ads

Don't have time to learn all this? Give us a call or shoot us a text at (509) 572-9040

We Have Answers

SEO stands for Search Engine Optimization. In simple terms it means optimizing everything you have online so it is relevant to your target customers/clients.

Using the best SEO strategies is crucial in order to maximize your company's revenue. Picture yourself fishing at a lake with a fishing rod vs taking a boat with a huge net around the lake (Huge net = more fishes). SEO done right can get you in front of a lot more of the right people.

When you're looking to give your brand a boost and reach a larger audience, paid digital advertising is the way to go.

With paid ads, you'll have your brand appearing in search results, on websites, and on social media platforms - giving you more opportunities to be seen by potential customers. By targeting an audience that is already interested in products or services like yours, you're more likely to see an increase in customers and conversions.

So why wait? 

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